Research (Audience): My Primary Target Audience

In order to define my primary target audience, I will use firstly use demographic profiling. It is partially acceptable to identify an audience by categorising them into small groups, based on variables such as their age, gender, geographical area, class, economics, religion, sexuality, etc. This is because consumers of a similar age also have similar financial circumstances, and so the theory is that people who share similar lives, share similar tastes when it comes to media products. So below, I have use demographic profiling to define my primary target audience:

Gender: Male (This would be understandable, with an all-male line-up of band members)
Race: British (Coming from a British town, with a British style, they're likely to have British fans)
Age: 16-25 (The age of the band - relatable. The ideas of "energy" relating to a young age group)
Socio-Economic Status: DE (Probably students or those young enough not to be earning much)

Psychographic Profiling (Young and Rubicam)


Given the clearly problematic approach of demographic profiling, in that people are not all the same, just because of similar jobs, incomes, or classes. As theorised by Young and Rubicam, audiences have personal aspirations in life, and these are reinforced by their media consumption. My media product will definitely not appeal to Mainstreamers, as the musical genre is not a mainstream genre, and so the genre's niche target audience will reflect this, in their media consumption. The most likely "lifestyle group" to relate to my product in terms of aspirational values however, would probably be the SNERT (Snot-Nosed Egotistical Rude Teenager), due to the rebellious nature of the punk genre audience, and the fact they are young, and so can relate to the band's "young" image.