Research (Audience): My Secondary Target Audience

Whilst interviewing Joe and Alex Holden, Alex can be quoted to having said that at a gig in Bolton, "the girl to guy ration must have been three to one". This contradicts their intended target audience, and these figures show that there is an emerging secondary target audience, of young, 11-15 year old girls. This has probably come about due to their aspirations to be seen as more mature, successful human being, such as the band So Called Friends.