Young: This is literally because of the age of each band member. The age range of the band is 17-19, and so this obviously influences their image, and their target audience, making it a crucial part of the brand image.
Energetic: Their energy can be shown through a use of camera movement, their actual energetic performance as a band, and the speed of the editing (used to reinforce the energy that each member of the band has). This will establish that they represent the Post-Hardcore genre visually, as well as with their sound.
Real: The band write their own music, and perform their songs at live gigs, which show that they are real musicians. By showing footage of the band performing their song at a live gig, it will show that they are not just recording artists who never interact with their audience. This will help build their respectability, as a band.
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