Evaluation: Introduction

Now that I have completed the production part of my portfolio, I will evaluate all of my products, and the processes by which their creation was made possible. I worked on my own in order to create a music promotional package consisting of a music video, album cover, and set of magazine advertisements. I will first present how my product uses, develops, and challenges forms and conventions of real media products, and I will do this in the form of a director's commentary. I will then explain how I have successfully implemented branding throughout my promotional package of a music video, album cover, and magazine advertisement set. After doing this, I will go on to show what I have learnt from my audience feedback, for both my initial research process, as well as the feedback I gained after completing the production. Finally, I will explain how technology has payed a crucial role in the research, planning, production, and evaluation stages of this project. I will answer these last three questions in the form of presentations, as this will be as easier to present the information, as it will be to view it.